Why we tweet


A media darling, Twitter, seems to be in everything these days.  From the newspapers to many TV shows. But it’s not new, not by internet standards.

Twitter was created in 2006.

Wow, three years old and just coming into the spotlight! So why does iliveisl tweet? It started out as another channel to get the word out about our Second Life estate and now has turned into a fun activity.  We have had the best results from it compared to Facebook, LinkedIn, Urbandictionary, Cafepress, YouTube,, Yahoo 360 (now defunct), Ning, threadless, busted tees, blogging (well, it may be a tie with that), technorati, delicious, plurk, Second Life forums, commenting on multiple blogs, SLUniverse, real world conferences as speakers and presenters, and some others that slip the mind.

It’s nice to have some automation tweeting too – when a new blog post is published, it automatically tweets. But how do we know it is successful? Analytics.

*so that’s what subQuark does* =D

We have had more feedback inworld from people telling us they saw us on twitter and subQuark has landed three projects inworld and the estate has seen additional business.

This chart shows the iliveisl website traffic (not much of an impact, but the site is only informational), our flickr stats (since we actively add images every week, it’s growth is somewhat independent of twitter – 3,300+ images now), and this blog (it has benefited the most from twitter).

The lower graph is the occupancy of the estate, just by pure tier box count.  The start of that is low from the openspace conversion backlash in January and it is leveling out due to fewer parcels being available. That means it’s nearly time to add another sim so that growth can continue.

Before you think it’s about money, talk to our residents.  You’ll see we care about fostering creativity.  And besides, take a look at the twitter cloud below the graphs; we rarely promote our land.  Maybe we should be all corporate, but we sure like the people on the estate and that’s a result of letting people do their own thing and us not being pushy sales people.

In fact, Ener just talked a lady into looking around at other estates (we say that on our website too). We assume people have a brain and grasp the land ownership concept.  No need for us to make promises of extra pixie dust (our residents supply that on their own!). =)


o_O major yawn fest! =p


iliveisl twitter cloud - not much self-promotion here! =)

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written by subQuark

July 14th, 2009 at 10:37 pm

7 comments to 'Why we tweet'

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  1. Nice stats babe! I love the graphic illustration…speaks my ADHD language!


    15 Jul 09 at 1:41 pm

  2. o_O lol on the babe! I have not been called that in a long time!

    Thanks on the compliment (even though I know you have me confused with Estate Ener the Weiner).

    David Miller

    15 Jul 09 at 10:40 pm

  3. Well done and nicely illustrated. I see that you are now in Facebook with a similar campaign. How is that going? Any pitfalls to note?

    The “props” from Torley Linden certainly seem to be beneficial. It looks like you went from 30 followers to over 550 in just three weeks from that.

    Torli Duffy

    10 Aug 09 at 3:41 pm

  4. Thanks Torli. Still strange to know you from so long back and now have Torley as part of my current landscape.

    Facebook was interesting. I was hesistant but Ener wanted to do it and I gave in. But now that the Twitter efforts update Facebook, it takes little effort to keep FB fresh.

    The flow makes it easy and allows us to focus on the blog. A new blog post updates Ener’s LinkedIn page (WordPress feed), sends out a Tweet which then updates facebook status.

    I have not looked at the analytics yet as I did above. Anectdotally, the estate has been busier and, as with Twitter, a few people have mentioned the Facebook page in-world.

    Thanks for your props!

    number updates: twitter followers are 2570, fb friends are 557, flickr pics went over 3500 with one image last night reaching 178 hits in three hours!

    David Miller

    10 Aug 09 at 3:57 pm

  5. Oops, pitfalls?

    Do it right, be disciplined in setting up all your accounts at one time with a semi-unique name.

    Use analytics like mad, set up Google Alerts to see how people are mentioning you.

    Use Twitter tools to see what topics you posted were retweeted. You can even see what topics led to more followers and to people unfollowing you.

    Dig deeply into blog referers (many hidden gems come from a few minutes chasing some down).

    David Miller

    10 Aug 09 at 4:01 pm

  6. Your blog traffic seems to have reached some tipping point (overused, but fitting) around May 1st. Do you think this was entirely due to the social efforts? Or perhaps just a “catching up” from your growth when you where still hosted on WordPress?

    I saw your post earlier on being number 5 in the top growing blogs and can’t help but wonder if momentum was temporarily lost with the switch to being self-hosted.

    By the way, nice job modding the CSS here to match the site, looks like a lot of work.

    Paul Mason

    10 Aug 09 at 10:00 pm

  7. Thanks Paul! I can see by traffic stats and people telling us in-world that these efforts work but certainly not from blog comments. I think the nature of Second Life limits how much a person’s avatar wants to go out-of-world to extend their “identity” online. Thus, few comments.

    However, there seems to be a subculture, for lack of better term, that enjoys bringing their identity into other social arenas. This explains the modest success in Facebook from our efforts. You’ll see that our own Ener Hax is connected almost exclusively to people’s avatars and not “real” people per se.

    The concept of avatar as “self” is an old one. In fact, avatar comes from Sanskrit and typically means the incarnation of the spirit into human form. So the draw of creating an “avatar”, whether in Second Life or simply your blogging badge, may be culturally innate and part of social networking’s success.

    Pong, the first video game for the masses, transformed television into someting where, for the first time, you could actually control what you were seeing on the screen. Social networking does the same online, it allows the person to express their opinions rather than simply surf sites.

    All that to say, I agree with your points, there was a loss of momentum with the switch to self-hosted.

    David Miller

    10 Aug 09 at 10:22 pm

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