lol, i get all riled up about marketing and Maria had a post about a company that says “the lack of a marketing budget is the single biggest mistake made by virtual world startups.”
my response to that is a respectful and demure “that’s not really it”
they do make a great point about some VW startups being arrogant and thinking their world is so awesome that they don’t need to market it
let’s look at Linden Lab versus InWorldz. LL has a real marketing budget and even managers charged with very specific marketing tasks. one of the two managers i met a few years ago at LL in San Fran was Betsy who was a “key account” executive – mainly new business accounts. she was well paid for her job as was the budget for marketing (in the millions and that budget bough fish tacos for me and subQuark!) =D
let’s look at InWorldz – i bet their formal budget is far less that just Betsy’s salary (she left LL last month)
which of the two has a reputation of being passionate about virtual worlds and their customers?
ah, that was a trick question – i did not ask who was marketed better, i asked who was more passionate =)
if you think InWorldz is more passionate about customers (and non-customers like me) then clearly their “marketing” is superior to Linden Lab’s
their marketing success has little to do with budget, it has to do with being involved in the community that their service operates in and caring as much about me and you as what they offer. in other words, they offer something that they truly believe adds to people’s lives and, if successful, the revenue will follow
another example, Sim-on-a-Stick – my advert budget is zero and my overall budget is $34 a year (domain name and hosting and a far cry from KZero’s suggestion of $750,000!). google it and see if you think it is successfully marketed, read about how Kate and Lisa are implementing it in the classroom and see if you think it is successfully marketed . . .
the single biggest mistake by VW startups isn’t a lack of marketing dollars, it’s a lack of genuine passion for what they are offering and what it can do for you
don’t market to people, they aren’t demographics – share with them something that you believe will make their lives better
this is my marketing 2 cents and purely an impassioned opinion from someone that casually walks the talk (nothing against KZero or their 1,000 followers)
*waves to 35k followers with a huge happy #followfriday* =p