yesterday gameindustry international published an interesting piece titled Linden Lab: “The Weirder The Better” which is pretty detailed and goes into what Rod Humble is wanting Second Life to become this year. it also includes details about the role that LittleTextPeople will play. my cynical side zoomed in on the tidbit that the two former owners of LittleTextPeople are long time friends of Humble and that one of them worked on The Sims with Humble. that’s really not a big deal and a common thing in corporate America and the important thing is whether the acquisition furthers Linden Lab and adds value
the future of SL could be very interesting and seems more framed as a game than what i see SL as – an open space to be highly creative, socialise, and even develop a business. i don’t think i’m misinterpreting SL being seen as a game because Humble is quoted as:
Linden Lab has been very successful with one innovative product, but I want to stretch the company out again, to make it a really exciting place where people can’t wait to find out about the next unusual title we’re going to release.
next title seems like pretty game-like jargon to me! the way he describes what he wants to see happen in 2012 is very interesting and maybe SL can be both the creative space and a more broadly appealing game as well. there was one quote that i did not really understand that concerned me as far as creative freedom goes: “. . . democratise the actual creation process”. what does that mean? isn’t the current model supportive of that? you can make what you like and if you are an estate owner or a content creator, the market will speak as to the value of your creation – be it landscaping, roads, and waterways in your rental estate or clothes, cars, and animations that you sell
i also found it interesting that Humble said that they have increased new users by 40% and had holiday sign ups of 20,000 a day! from the comments i read on this blog and a few old time SL friends that email me, that seems to be contrary to what’s going on in-world
of course now that LL no longer publishes their metrics, they can spin stuff anyway they like
overall, the article was interesting and the goal of three new products this year seems genuine and also a game changer