Ener ventured into Twitter a few months back and then Facebook last month and has done a great job in connecting with like-minded people (2900 Twitter followers, 1100 Facebook friends).
Any web-based business, including Second Life endeavors from clothing stores to land, can benefit from a social networking campaign. The nice thing about social media is that most of the tools are free. From blogs to Twitter to many more, it comes down to the question of how driven you are.
Even though it does take work and time, it can also be fun (in Ener’s case – often silly, like the poutine and martini blog posts!). =D
The image below shows the number of “hits” this blog receives from various sources.